For businesses whose marketing keeps stalling
Cadence plans, writes, designs, publishes and measures your marketing every week — and holds every single piece for your yes before it goes anywhere.
Running in an afternoon No developers Cancel any time
Good morning, Dan
Two things need you. Everything else is handled.
Why Hamilton contractors lose leads after hours
Article · your website · 2h ago
LinkedIn — the after-hours stat
Social post · 2h ago
Why Hamilton contractors lose leads after hours
1,340 words · publishes to your blog · then 8 posts
One week, unattended
Running now
Mon
Researched 6 topics
Picked 2
Tue
Article drafted
Wed
Quality check — 92
Thu
Sent for your approval
You approved it — 11:04
Published
Fri
8 social posts scheduled
Sat
Newsletter drafted
Sun
Results measured
Next week planned
Why marketing stalls
Small teams rarely fail at strategy. They fail at the twenty unglamorous handoffs between having a good idea and it being live, measured, and repeated next week.
01
Three good posts, then a busy quarter. Rankings decay quietly, and nobody notices for six months.
02
Written, proofed, image made, ready to go — sitting in an inbox behind forty other things.
03
Work happens somewhere. A report arrives monthly. Whether any of it produced an enquiry is anyone's guess.
04
Four subscriptions, three logins nobody remembers, and one spreadsheet holding it together.
How it works
Every week the whole cycle turns. What it learns at the end changes what it plans at the start — so month six is better than month one without you doing anything differently.
One pass takes seven days · you are in it once
Topics drawn from your services, your customers, and what people actually search for.
Articles, social posts, emails and images — written in your voice, not a generic one.
Checked for accuracy, brand voice, search quality, and anything you have said never to claim.
One screen. Read it, approve it, or ask for a change. About ninety seconds a week.
You · 90 secondsOnto your own website, formatted, with images and internal links already in place.
Out to your social channels and your email list, spaced across the week.
Visits, rankings, engagement and enquiries — in one place, in plain English.
What worked shapes next week’s plan. It gets better at your business over time.
What you actually get
Each part does the job a specialist would. They share one brief, one brand voice and one set of results — which is the thing a stack of separate tools can never do.
Researched, written and published articles that answer the questions your customers are actually typing into Google. Each one is checked for accuracy and brand voice before it reaches you, and published to your own site with images, headings and internal links already handled.
Why Hamilton contractors lose leads after hours
Every article becomes a week of posts, written natively for each channel rather than the same text pasted four times. Scheduled across the week so your feed looks tended rather than dumped.
A newsletter that goes out on time because nobody had to remember to write it. Built from the month's best-performing content, sent through your existing email platform, to your existing list.
Four things worth reading this month
Reads your ad accounts, tells you what's working and what's wasting money, and writes the recommendation in plain language. It does not spend your money or change your campaigns — you make those calls in your own ad account, with better information.
“Brand campaign is buying clicks you already win organically. Move $400 to the after-hours search group.”
One page that answers four questions: is traffic growing, is anyone enquiring, which content earned it, and what should change next month. No dashboard archaeology.
The part everyone asks about
This is not a setting you can leave switched on by accident. It's how the product is built. Every article, every post, every email waits for a named person to approve it.
Approvals
2 waiting · oldest 2h
Why Hamilton contractors lose leads after hours
Connects to what you have
Cadence works inside the tools you already pay for. Nothing is migrated, nothing is rebuilt, and if you leave, everything published stays exactly where it is — yours. Connected means connected: we don’t list a platform until it actually works.
Connected today
10 platforms
In review with the platform
1
On the roadmap
8 next
What actually happens
Honest expectations. Content marketing compounds; it does not spike.
Week one
You answer questions about what you sell and who buys it, connect your website and accounts, and approve the first article. That's an afternoon, and most of it is reading.
Month one
Four to eight articles live, social running daily, first newsletter out. You'll be spending a few minutes a week approving. Search results start moving on long-tail queries.
Month three
Enough published work that search traffic is measurably up and the system knows which topics earn enquiries. The plan it writes for month four is better than the one you'd have written.
Pricing
Canadian dollars, monthly, cancel whenever. No setup fee, no minimum term, and no charge until you've approved something you'd have been happy to publish.
Founding customer pricing. The first 25 businesses keep this rate for as long as they stay — including through future price rises.
18 places left
Get publishing, consistently
Move up any time. Nothing is rebuilt.
The whole loop, running
Everything in Content, plus social and email.
Add paid media intelligence
Everything in Growth, plus ad spend analysis.
Before you ask
It shouldn't, and you get to be the judge before anything is published. Cadence learns your voice from your existing website and from the corrections you make — reject something once for sounding wrong and it adjusts. And every piece passes a brand-voice check before it reaches you. If a draft ever reads badly, that's a bug we want to hear about, not something you have to live with.
Approving a week's work takes about ninety seconds on a phone. If you fall behind, nothing publishes and nothing is lost — it queues and waits. You can also give a colleague approval rights without giving them access to billing or your connected accounts.
No. Cadence connects to WordPress, Mailchimp, Google and Meta as they are. Nothing is migrated. If you cancel, everything published stays on your site and your list stays in your platform, because they were always yours.
No — and it can't. On the Performance plan it reads your ad accounts and writes recommendations in plain English. Changing budgets, campaigns or bids happens in your own ad account, by you. There is no code in the product that spends money.
ChatGPT writes when you ask it to. The hard part of marketing isn't writing — it's the twenty steps around the writing, done every week, forever. Cadence decides what to write about based on your actual search data, checks it, publishes it to your site, distributes it, measures what happened, and uses that to plan the next round. Nobody has to remember to open it.
Marketing & Technology, a marketing and technology consultancy in Hamilton, Ontario. We built this to run our own marketing first, and we still do — every article on marketingtech.ca comes through the same approval queue you'll be using.
It stays yours. We don't sell it, we don't share it, and we don't use it to train general-purpose AI models. You can export everything or delete your account at any time, and connected accounts can be revoked from your own Google or Meta settings without asking us.
Start here
Tell us your website and we'll send back a short, specific read on where you rank, what's working, and the three things we'd fix first. Written by the same system that would run your marketing — so you can judge the work before you buy it.
One year of marketing, two ways
Twenty-five founding places, priced for as long as you stay. After that the rate goes up, and the businesses that got in early keep theirs.