Will it sound like a robot wrote it?
It shouldn't, and you get to be the judge before anything is published. Cadence learns your voice from your existing website and from the corrections you make — reject something once for sounding wrong and it adjusts. And every piece passes a brand-voice check before it reaches you. If a draft ever reads badly, that's a bug we want to hear about, not something you have to live with.
What if I don't have time to approve things?
Approving a week's work takes about ninety seconds on a phone. If you fall behind, nothing publishes and nothing is lost — it queues and waits. You can also give a colleague approval rights without giving them access to billing or your connected accounts. And if you would rather not read every piece, you can allow work that clears a quality score you set to publish on its own — that is your call to make, it is off unless you turn it on, and you can turn it off again at any time.
Do I need to move off my current website or email tool?
No. Cadence connects to WordPress, Mailchimp, HubSpot and Google as they are, with Facebook, Instagram and LinkedIn following as each platform finishes its review. Nothing is migrated. If you cancel, everything published stays on your site and your list stays in your platform, because they were always yours.
Will it spend my ad budget?
No — and it can't. On the Performance plan it reads your ad accounts and writes recommendations in plain English. Changing budgets, campaigns or bids happens in your own ad account, by you. There is no code in the product that spends money.
Will this get us mentioned in ChatGPT or Google's AI answers?
Nobody can promise that, and be wary of anyone who does. What Cadence does is the part you control: publish clear, accurate answers to the questions your customers ask, on your own site, under your name, every week. That is the material search engines and AI assistants draw on, and a business that stops publishing gives them nothing new to use.
How is this different from just using ChatGPT?
ChatGPT writes when you ask it to. The hard part of marketing isn't writing — it's the twenty steps around the writing, done every week, forever. Cadence decides what to write about based on your actual search data, checks it, publishes it to your site, distributes it, measures what happened, and uses that to plan the next round. Nobody has to remember to open it.
Who's behind this?
Marketing & Technology, a marketing and technology consultancy in Hamilton, Ontario. We built this to run our own marketing first, and we still do — every article on marketingtech.ca comes through the same approval queue you'll be using.
What happens to my data?
It stays yours. We don't sell it, we don't share it, and we don't use it to train general-purpose AI models. You can export everything or delete your account at any time, and connected accounts can be revoked from your own Google or Meta settings without asking us.
